We are going to talk about conversion rates. Let us know, how we can optimize our conversion rate, increase it a little, and make it effective. So first of all, let me tell you what this conversion rate is. Our goal is regarding conversion; if we consider it a conversion for ourselves and want to make sales, then those sales will be a conversion for me to tell you what this conversion rate is. Our goal is regarding conversion; if we consider it a conversion for ourselves and want to make sales, then those will be a conversion for us. If we have to get a lead form filled out, then filling out the lead form, if that activity happens, if that action is, then it will be a conversion for us. It depends, meaning conversion can be different for different things, there can be different conversions in part scenarios. Now we have come to know what conversion is.
Now, when we create our website, let’s take an example: our website is an e-commerce website, and we sell any product there. Whenever we create our website, what is the first target? To sell it, we have to bring maximum traffic to it. The first thing is traffic there, after that, they will see our product and buy it. When traffic comes to our website, What do we monitor to see if traffic is converting?
Let’s take an example: if 100 people came to your website and only one of them converted, then what is your conversion percentage? One percent. This is our conversion rate here. 1. percent. Now you tell me what you have to do: take this conversion rate gradually upwards; in other words, increase it gradually.